Creating a good business profile on LinkedIn is not enough. You also need to keep up with your social selling index score to get noticed. The new business approach is all digital with B2B selling.
People often wonder what does LinkedIn have to do with business? Well, it is more important than you think. Whether you need a B2B prospect tool or want to increase your B2B sales, you can’t achieve your goals without using LinkedIn in today’s era.
So, are you wondering how does one monitors their progress on LinkedIn? Well, this is where the LinkedIn Social Selling Index Score comes into the picture.
Many people are still unaware of what it is and how it works. We have everything you need to know about the SSI score on LinkedIn.
Continue to read ahead to learn everything about LinkedIn’s Social Selling Index Score.
EXPLAINING THE SOCIAL SELLING INDEX
A social selling index is a tool provided by LinkedIn through which a business can measure its activities on the profile. It reveals how strong your LinkedIn profile is and whether your strategies are bringing you sales or not. The dashboard tells you everything your LinkedIn profile is up to, including the activity, user engagement, and connections.
Businesses use LinkedIn to sell their products or services to a larger audience socially, and through SSI, they can understand if their efforts are likely to succeed or not.
A GOOD SSI SCORE
The SSI score on LinkedIn starts from zero and goes up to 100. While your profile can lie anywhere in between, reaching the 100 mark must be your ultimate goal to achieve the best results.
Even if you are somewhere up to 80, you are doing good. But if you are below it, you must make efforts to improve.
GUIDE TO CREATING AN IMPRESSIVE SOCIAL SELLING DASHBOARD
The best way to achieve a higher social selling index score on LinkedIn is by creating an impressive social selling dashboard. Your dashboard tells LinkedIn all about your profile, and that’s how it calculates your SSI score.
To create an impressive social selling dashboard, you need to follow the following four simple steps:
Step 1: Creating Your Personal Brand
The first thing you need to do to create your SSI Dashboard is to establish your brand. It is a lengthy process and requires dedication, but once your brand is out there, you will see the results that will make it all worth it.
Establishing a strong brand will bring more views to your profile, get connection requests, and increase engagement which will help you achieve a higher SSI score.
However, there are a few things you need to make sure to have a strong brand on LinkedIn:
- Have your profile completed using relevant keywords concerning people’s searches to appear at the top of the results. Have a brand headline (consider this headline as your Meta title, a one-liner statement that tells the users all about your brand), an executive summary of your profile (or the Meta Description, inform the users about the purpose and services of your brand in a small paragraph). Add all your services in the skills section and a profile picture that could be your business’s logo.
- Try getting recommendations from your former customers or related people. You can even add testimonials of the highest-level executives of your brand.
- Keep updating your profile to show that you are an active business. Keep occasionally posting about your sales and brand’s services. As LinkedIn states, “Make it your goal to share high-quality information that is helpful and contextually appropriate for followers.”
- Lastly, try adding your previous work to your profile. This will tell the visitors that you are not just about words, but you have done some great work in your field to help gain their trust.
Step 2: The Target Audience
It is evident that whatever it is that you provide will not be necessary for all LinkedIn users. It must be targeting a specific group. So, the next step to building a strong social selling dashboard is to identify your target audience. Your connections should not be just random people on LinkedIn, and they must be relevant to your target industry.
But, how can you find and address your target audience on LinkedIn? Use the following simple tips:
- Use the LinkedIn search bar in the initial steps and search for a relevant keyword to your industry. Find people in the same industry and connect with them. Businesses often think that sending out connection requests might negatively impact their reputation, but that’s a misconception. It is vital to send out connections to build relationships in the beginning stages. A pro tip is to add a personal message with the connection request.
- Get into the groups on LinkedIn that are relevant to your industry. LinkedIn recommends being in such groups because these open an opportunity to market your products or services directly to the people of your industry. Moreover, through groups, you can find people who can help you sell your business’s products to your target audience hence, building relationships.
- Review as many relevant profiles as you can. The best part about LinkedIn is that it notifies the users when someone reviews their profiles, and to see who it is, we visit their profiles. So, for example, if you review 500 profiles, at least 200 of them will review yours, and at least 50 of them will find your business interesting and send connection requests. That’s how you will reach your target audience and have more connections.
Step 3: Generating Engagement through Insights
One of the significant aspects that LinkedIn looks into for scoring your SSI is to take a look at your profile engagement. The key here is to be active on the platform and generate insights that bring on user activity to your business.
Here, we have a few suggestions on how you can do that:
- Sharing your own posts is good but sharing relevant posts to your industry is an important step that most businesses fail to accept. Your goal must be to share helpful information in the matter so that your connections can trust you. You can even share blog articles of your own brand. This will bring the audience to your post.
- Whenever you comment on someone else’s post, they are more likely to view it, and if it is interesting, they might visit and review your profile on LinkedIn. So, commenting on interesting points will bring you visitors and, ultimately, engagement.
- Be the first one to share any updates and news relevant to your industry. This will help you become a trusted source of information within your connections and will create value among them.
- Give out an open floor for meaningful discussions. Create posts highlighting hot topics of your industry and share your opinions on them, asking for people to comment on theirs. The more people discuss their opinions on your posts, the more engagement your profile will have.
Step 4: Building Relationships
The final step to creating a higher SSI score worthy dashboard is to build relationships. This is the prime aspect of the platform because the relationships you build on LinkedIn are never wasted. They are always an important resource.
There are a few things you can do to build better relationships with people on LinkedIn;
- Like any other social media platform, LinkedIn shows recommendations for people based on your existing connection. They offer mutual friends and people with relevant industry connections like yours in these recommendations, which you can use to introduce to more and more people.
- If your goal is to grow through your relationships, try building better relationships with people that are senior executives in your industry. These relationships will be an essential resource for you to achieve success in the future.
- Teamwork is key to every success, and for yours, you must make sure you have a good relationship with your team. LinkedIn especially notices if your connections have people who work for you or not, and if they are there, the chances of a good SSI score are guaranteed.
- Try initiating conversations. Just adding a connection on LinkedIn is not enough because it will only get colder with time. You need to build relationships with the connections by initiating conversations. Start with a personal introduction and then pitch in about your services or products.
Achieving a higher SSI score on LinkedIn is not easy as it sounds. In fact, a recent study has shown that only 10% of business profiles on LinkedIn have a social selling index score of 80 or above.
You have two choices, you can either invest your time and energy and improve your SSI dashboard manually, or you can use a tool that will help you achieve a better SSI score within a shorter time.
Well, go for the latter because not only is it faster, but the results are guaranteed. We have built a tool for you that we are sure will help you with the LinkedIn social selling index score. Explore Socrum today!